(2026)
We build the rooms where deals close.
Notworking builds event and community programmes for B2B and B2B2C companies. You tell us what you want to happen. We design the room, fill it, and run it.
(the problem)
The deals that matter happen in rooms. Most of those rooms happen by accident.
Most event companies do logistics. They book the venue, print the badges, and leave. What happens in the room, who is in it, and what happens after is nobody's job.
Community-led growth is a different motion entirely. It requires someone who thinks about the room before it exists and keeps thinking about it after it closes. That is a design and operations problem, and most companies do not have anyone to own it.
(what we do)
We design, curate, and operate the whole programme.
Notworking runs event and community programmes for B2B and B2B2C companies. We carry the operational weight, so your team only does the part that needs them: being in the room. Bring your own guest list or have us curate one for you. The choice is yours on every engagement. It's the same craft behind our own member community in London and Istanbul.
Two ways to work with us
(mode 01)
Event led growth
Deliberate events that turn into pipeline.
(mode 02)
Community led growth
A community you own that compounds between events.
(the shift)
The best companies are not running more events. They are running deliberate ones.
Build an event around the people you actually want to reach, a clear relationship objective, and a plan for what happens after, and it stops being a line item. It becomes pipeline you can trace. That is not an events budget. That is a growth system.
(mode 01 · event led growth)
You host. We run the room.
From a single event to an ongoing series, we design it, fill it, and run it end to end. We work alongside your team like an embedded BD and marketing partner, on the room and the follow up.
No retainer. Priced per event.
You walk out knowing exactly who to call.
Guest curation
Your list, ours, or a blend of the two.
Venue and run of show
Sourcing, programme design, and the night itself.
Promotion, photo, and content
Across your channels and ours, before and after.
Embedded BD and marketing
We work alongside your team, not just on the night.
Post event report
Who came, what they said, how far it reached, and who to call first.
(mode 02 · community led growth)
Own the room. Keep owning it.
Everything in Event led growth, plus the engine behind it. A long term audience you own, built in the room and kept alive between events. Your community team, without the headcount.
Audience and community architecture
We define who the room is for and how to build it.
Platform management
Daily operations across Discord, Slack, Circle, or Telegram.
Recurring programming
A calendar of events and thought leadership content that keeps the community warm.
Monthly report
Growth, engagement, and the warm pipeline to act on, every month.
(why notworking)
Deals close when a brilliant product meets the right person in the right room.
I have spent ten years building those rooms across fintech, crypto, SaaS, and AI. London, Istanbul, Paris, and beyond, with community managers across Europe, Asia, and the Middle East.
Notworking exists because I have watched too many good companies chase five leads around a conference floor. The room can do more than that, and someone has to own it. That is the work.
Tuğçe Popplestone, founder
Need help with events or community? Let's talk.
Ask for a proposal and we will come back with a programme designed around your targets. Pricing follows the programme: the kind of events, the cities, and the scale.
Book a calltugce@notworking.community